BROWNSBURG, Ind. (April 26, 2013) – After a successful partnership in the first three rounds of the IZOD IndyCar Series season, including primary sponsorship for Mike Conway’s entry in Long Beach, Rahal Letterman Lanigan Racing (RLL) and blu eCigs are expanding their involvement together. blu eCigs, the electronic cigarette brand widely known for superior style and quality, will become primary sponsor of the No. 15 entry for Graham Rahal in the Sao Paulo Indy 300 in Brazil and will increase its involvement in the 97th Indianapolis 500 Mile Race to major associate sponsor with enhanced branding on the race car.