BROWNSBURG, Ind. (February 20, 2013) – Rahal Letterman Lanigan Racing (RLL) announced today that blu eCigs, the electronic cigarette brand widely known for superior style and quality, will be the primary sponsor of the No. 17 Indy car driven by 2011 winner Mike Conway at the Toyota Grand Prix of Long Beach race event April 19-21, 2013. In addition, blu eCigs will be an associate sponsor of the team’s No. 15 Indy car driven by Graham Rahal for the full 2013 season. The partnership will include both strategic branding and personal services as blu eCigs will take on a high-profile role in open-wheel racing across the Indy car team.